As I took this beer out of the fridge I noted how little mention of its brewery is present and that I knew nothing about it. If you look at the very bottom in small print it states: Blue Dawg Brewing, Baldwinsville, NY. With a little bit of research I learned this is actually a brew marketed as a craft beer by Anheuser-Busch (I should almost say InBev I suppose.) No wonder the shopkeep said this was a popular beer. Oh well, it looks like an interesting one so lets see how it goes. This beer produces a vast amount of pink head. Color is a deep magnificent raspberry. Aroma is of intense blueberry, somewhat artificial seeming but pungent of berries in general. Mouthfeel is very light. Flavor is strange, definately of blueberry but also a difficult to describe perhaps malty carbonated flavor that has a slight hint of alcohol. Considering that this beer is 8% ABV, part of the reason I was initially attracted to it, it is not heavily alcohol flavored. This beer is a rather simple lager, and definitely a blueberry beer but it is surprisingly satisfying. I can’t say I would regularly pickup this beer, because it’s just not what I’m looking for, but I would gladly drink many of these had I not bought just one in a mixed six pack. Though I don’t give a flying fuck about A-B and am only concerned about the InBev takeover because I feel our country is selling out all of its industry, I actually have to give A-B some credit on this one. Good investment. If you like fruity beer, particularly simple lagers, you will most likely love this beer. Otherwise if you just want a strong easy to drink and surprisingly good tasting fruit beer this is a very good choice. Give it a shot and ride your bike.